Rhetorical Devices as Multimodal Conceptual Blends in Brene Brown’s 99U Conference Talk (2013)

Material anchors for conceptual blends

Reasoning processes require stable representations of constraints. There are two principal ways to achieve stability in conceptual models. First, the conceptual models that anthropologists call cultural models achieve representational stability via a combination of intrapersonal and interpersonal processes. Second, the association of conceptual structure with material structure can stabilize co...

Unrealistic scenarios, metaphorical blends and rhetorical strategies across genres

In this paper I discuss a form of metaphorical creativity that involves the introduction of „unrealistic‟ scenarios for rhetorical purposes in expository and argumentative texts. I primarily account for the nature and function of this form of creativity in terms of Fauconnier and Turner‟s (2002) notion of Blending, with some references to Conceptual Metaphor theory (Lakoff and Johnson 1980, 199...

Conference Summary Talk

This conference contained a wealth of illuminating talks, including a number of informative overviews of analysis methods, practical “reports from the trenches”, and proposals for new ways to report results. The discussions were enriched by the participation of a Bayesian statistician.

2013 Conference Organization

The 2013 Conference

s: Plenaries 1 Ageing 2 Census 7 Ethnicity 14 Families & households 23 Fertility & reproductive health 31 Health & mortality 40 Historical demography 48 Intergenerational transmissions 53 Life course linkages 55 Local government & planning 57 Methods & models 60 Migration 67 Population change, environment, resources & conflict 76 Posters 80 Workshops & training sessions 104 Index to contributor...